Thinktown 12th Anniversary
2021 marks Thinktown Education's 12th year of founding. After struggling through the pandemic, the CEO wants to properly celebrate this milestone. My first task was commissioning a new logo from third party designers. I want to create a narrative that re-emphasizes our company culture while trying out new elements that would elevate our original brand image. After research and interviews, I found an independent design agency and worked with them over the course of a month.
Thinktown is committed to providing highly personalized educational services for each family. This unwavering mission has guided our work for 12 years. This year, we are proud to present a brand new anniversary logo. It features a gradient with our main brand colors - blue and green - to signify the flow of time. The shapes resemble those of laurels, an important symbol in education. Visually, gradients convey a sense of vitality and youth while the 12 in the middle is vintage and classic. The logo accurately represents Thinktown's identity: classy and exquisite at its core, yet willing to adapt to modern trends, echoing with young students and growing with them as well.