Thinktown 12th Anniversary

2021 marks Thinktown Education's 12th year of founding. After struggling through the pandemic, the CEO wants to properly celebrate this milestone. My first task was commissioning a new logo from third party designers. I want to create a narrative that re-emphasizes our company culture while trying out new elements that would elevate our original brand image. After research and interviews, I found an independent design agency and worked with them over the course of a month. 

Logo Story

Thinktown is committed to providing highly personalized educational services for each family. This unwavering mission has guided our work for 12 years. This year, we are proud to present a brand new anniversary logo. It features a gradient with our main brand colors - blue and green - to signify the flow of time. The shapes resemble those of laurels, an important symbol in education. Visually, gradients convey a sense of vitality and youth while the 12 in the middle is vintage and classic. The logo accurately represents Thinktown's identity: classy and exquisite at its core, yet willing to adapt to modern trends, echoing with young students and growing with them as well. 

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Website Hero Image

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Social Mockups

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Merchandising Mockup

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Other Creative Projects