From designing landing pages, revamping social strategy to writing copy and video scripts, I revel in every opportunity to tell stories that could help brands grow.
Thinktown 12th Anniversary
Collaborated with third-party designer to create the company's 12th anniversary logo and other social media assets. Wrote copy for the logo's backstory and significance for the company.
Completely redesigned Thinktown's English website and updated all marketing copy to reflect brand story. Worked with design and product team to ensure smooth user experience.
Revamped Thinktown's Instagram strategy by creating a comprehensive content calendar covering stories and posts. Used Hootsuite for data analysis and post scheduling.
Co-founded a Chicago-based independent media outlet to help Airbnb hosts navigate rules and taxes, learn from each other, and optimize their business. Applied design thinking to content publishing and community engagement.