Resume
Experience
Sep. 2021 - Present
Content Marketing Manager
Obligo
New York, NY
Obligo is a B-round startup that harnesses financial technology to replace rental security deposits. I developed the content strategy to drive brand awareness and generate marketing qualified leads. I was in charge of the main content efforts, including website redesign, blog articles, videos, case studies and social media. I also led major PR announcements on our funding and strategic partnerships.
Nov. 2019 - Sep. 2021
Content Team Lead
Thinktown Education
New York, NY
Thinktown is a global education company with 600+ employees. My main task is to manage its marketing team and produce quality content to increase brand awareness. After six months as a strategist, I was promoted to content lead, growing the team to six full-time members and over 20 freelancers.
In 2020, we started a new social channel and achieved a 50x follower growth within two months. In 2021, I led my team to carry out a complete rebranding of our Instagram and website.
Jun-Dec. 2019
Freelance writer
GreenBiz Group
Oakland, CA
GreenBiz is a B2B media and events company promoting a clean economy. During my time there, I covered a plethora of topics in technology and sustainability facing a business audience. I also got hands-on experience in social media marketing, using tools like Google Analytics to understand and improve content performance.
Jan. 2020 - present
Co-founder
Product Marketing Lead
New York, NY
I Co-created a B2C SaaS product for people to capture their minds visually. With my co-founder, I established Bleep's brand identity and go-to-market strategy, as well as building marketing landing pages and email campaigns to grow new customers.
Education
2018 - 2019
Northwestern University
Master of Science in Journalism
Chicago, IL
2013 - 2017
University of Wisconsin-Madison
Bachelor of Art in Journalism
Madison, WI
Professional Skills
Content Marketing
Copywriting
Web design
Content Strategy
Social Media Strategy
Video Production
Languages
English (near-native)
Chinese (native)
Italian (intermediate)