Resume

Experience

Sep. 2021 - Present

Content Marketing Manager

Obligo

New York, NY

Obligo is a B-round startup that harnesses financial technology to replace rental security deposits. I developed the content strategy to drive brand awareness and generate marketing qualified leads. I was in charge of the main content efforts, including website redesign, blog articles, videos, case studies and social media. I also led major PR announcements on our funding and strategic partnerships.

Nov. 2019 - Sep. 2021

Content Team Lead

Thinktown Education

New York, NY

Thinktown is a global education company with 600+ employees. My main task is to manage its marketing team and produce quality content to increase brand awareness. After six months as a strategist, I was promoted to content lead, growing the team to six full-time members and over 20 freelancers. 

In 2020, we started a new social channel and achieved a 50x follower growth within two months. In 2021, I led my team to carry out a complete rebranding of our Instagram and website.

Jun-Dec. 2019

Freelance writer

GreenBiz Group

Oakland, CA

GreenBiz is a B2B media and events company promoting a clean economy. During my time there, I covered a plethora of topics in technology and sustainability facing a business audience. I also got hands-on experience in social media marketing, using tools like Google Analytics to understand and improve content performance. 

Jan. 2020 - present

Co-founder

Product Marketing Lead

New York, NY

I Co-created a B2C SaaS product for people to capture their minds visually. With my co-founder, I established Bleep's brand identity and go-to-market strategy, as well as building marketing landing pages and email campaigns to grow new customers. 

Education

2018 - 2019

Northwestern University

Master of Science in Journalism

Chicago, IL

2013 - 2017

University of Wisconsin-Madison

Bachelor of Art in Journalism

Madison, WI

Professional Skills

Content Marketing

Copywriting

Web design

Content Strategy

Social Media Strategy

Video Production

Languages

English (near-native)

Chinese (native)

Italian (intermediate)