Nov. 2019 - Present
Content Team Lead
New York, NY
Thinktown is a global education company with 600+ employees. My main task is to manage its marketing team and produce quality content to increase brand awareness. After six months as a strategist, I was promoted to content lead, growing the team to six full-time members and over 20 freelancers.
In 2020, we started a new social channel and achieved a 50x follower growth within two months. In 2021, I led my team to carry out a complete rebranding of our Instagram and website.
Sensive is a one-stop platform for designers to collaborate and manage their work. I got connected with the founders and helped them strategize the landing page content, product launch emails and other UI copies. Working with a small and nimble team of innovators is a great experience that I would love to continue in the future.
GreenBiz is a B2B media and events company promoting a clean economy. During my time there, I covered a plethora of topics in technology and sustainability facing a business audience. I also got hands-on experience in social media marketing, using tools like Google Analytics to understand and improve content performance.
Wisconsin Department of Health Services
I was in charge of updating DHS's internal website and producing educational content on the new conferencing technology. Working with the tech team, I strategized and implemented a new scheduling system that greatly improves the efficiency of conference scheduling. I also created promotional videos for the launch.
2018 - 2019
Master of Science in Journalism
2013 - 2017
University of Wisconsin-Madison
Bachelor of Art in Journalism
Social Media Strategy