Resume

Experience

Nov. 2019 - Present

Content Team Lead

Thinktown Education

New York, NY

Thinktown is a global education company with 600+ employees. My main task is to manage its marketing team and produce quality content to increase brand awareness. After six months as a strategist, I was promoted to content lead, growing the team to six full-time members and over 20 freelancers. 

In 2020, we started a new social channel and achieved a 50x follower growth within two months. In 2021, I led my team to carry out a complete rebranding of our Instagram and website.

Jan.-Sept. 2020

Content Strategist

Sensive

Brooklyn, NY

Sensive is a one-stop platform for designers to collaborate and manage their work. I got connected with the founders and helped them strategize the landing page content, product launch emails and other UI copies. Working with a small and nimble team of innovators is a great experience that I would love to continue in the future.

Jun-Dec. 2019

Freelance writer

GreenBiz Group

Oakland, CA

GreenBiz is a B2B media and events company promoting a clean economy. During my time there, I covered a plethora of topics in technology and sustainability facing a business audience. I also got hands-on experience in social media marketing, using tools like Google Analytics to understand and improve content performance. 

Jul.2017-Jun.2018

Project Manager

Wisconsin Department of Health Services

Madison, WI

I was in charge of updating DHS's internal website and producing educational content on the new conferencing technology. Working with the tech team, I strategized and implemented a new scheduling system that greatly improves the efficiency of conference scheduling. I also created promotional videos for the launch.

Education

2018 - 2019

Northwestern University

Master of Science in Journalism

Chicago, IL

2013 - 2017

University of Wisconsin-Madison

Bachelor of Art in Journalism

Madison, WI

Professional Skills

Content Marketing

Copywriting

Web design

Content Strategy

Social Media Strategy

Video Production

Languages

English (near-native)

Chinese (native)

Italian (intermediate)